by Omega2064
AMartin56 wrote:
Omega2064 wrote:
wwscrispin wrote:
FFG has scale on plastic minis easily 10X over any of the smaller publishers, in addition they can leverage repeat yearly business with the factories.
Claustrophobia would be a much more apt comparison.
Claustrophobia would be a much more apt comparison.
This is part of what meant of FFG undercutting most competition with lower pricing by making up for it in volume. Its foolish to try to compare any company to FFG that isnt also using FFGs aggressive and possibly risky pricing system. Put FFG on a more standard marketing system and their prices would shoot up possibly by 33% according to one FFG rep I talked to a few years back. One of the tiny advantages of being a former publisher and knowing lots of little people in the biz. A few of which arent so little anymore. aheh.
None of what he described is risky! Where do you get risk from FFG does more business with their suppliers so they get a better price?
Basic economics. More volume does not allways entail more sales. The original Netrunner is an example of this and was canned despite exceeding projected sales because there was excess product on the shelves or in the warehouse. FFG plays a risk game with balancing these and so far has either done well. Or can soak the loss with other product. Other companies take safer routes, or different risk routes.